The newest try from Microsoft. Whats the problem with the new ZuneHD? Nothing and everything.

Nice design, good hardware. 




A mobilephone size Mp3 for who? That's market is DEAD. YES:DEAD.

Where is a space for a Zune?

A normal size Ipod will die too.  Only the mini size Mp3 will survive:

Zune HD is a PDA with HD screen. PDA is dead. Iphone or smartphone users will not buy an other (same size just) mp3 player. So Zune is not the future. 


They focused on HD wich is a good technology but outside USA not every household have it yet. In USA and worldwide there are millions of home PCs whose can't play a simple HD(720p) movie. HD movies are large and takes more time to download from net. Warez sites use DVD or DVDrip and just little group of warez team use the 720p. Yeah I know everybody buy legal stuff then why is SONY PSP sells have raised after the first hack of the PSP? It is too early..

Whose gonna destroy your dream:

HD netbooks will beat Zune HD. They have enough screen size and will be easy to get a 720p-HD movie for it. They will also kill the portable "just" DVD players.


The logo is mysterious.... mysterious and good for a movie's company:

So the logo is not an apple one. Its too "difficult", hard to recognise/recall. Sorry but thats my opinion...( and also the logo is not unisex). The Zune new design is perfect for a man:

But what about the womens? There will be a pink one?


You will not tell to an other person that you just bought a Microsoft Vista. If you buy a Microsoft Zune will you? Yes?

There will be an answer:

-Common my Iphone was a better choice than your thiny screen HD mp3 player.... You can watch movies? Hahaha I watch at home: I just bought a fullHD 130inch lcd tv.



Toshiba is my BRAND. I had one of they PDA in 2003 (touch screen, age of empires 2, mp3,video, SD card: GPS,Camera,Memory...). I liked it: It was a well and clear designed. Its cost 200 bucks (in my country 900!). Why they left the market? I think Toshiba has only one weakness: not a well known brand in the market. I think everybody hear of it but when it is shopping time the people will choose an other brand. As i know Toshiba is a business brand: most of they costumers are managers. 

People buy in my country Samsung or Sony or Panasonic and now Apple(they are some kind of "redneck" brand: people buy a well known brand to show us how rich they are; so they actually invest money for a "thing" whose price is well known....).  Toshiba is not for the simple people.

Why I like Toshiba? Because Toshiba made a right decision when left the market. Toshiba is open for a new market or new style. Toshiba is open for a change. Microsoft is not. Microsoft think that a smartphone( wich is almost the same I have +phone function) will hit Iphone (in 2009?).

So Toshiba main weakness: is the company's own name. Thats why Toshiba sells they technology for others.  The slogen: Toshiba "Leading Innovation" is not a bullshit. They are awesome but not for a simple person.

Product Failures: most of the time because of the name/brand wich is not a well known or not enough known to be succes.  The matter is one thing. The brand is a channel to the people. 

In the car sector: when you want to target an other costumer group than you will buy/get an old brand name for the new costumers...... A brand is a channel, the product is a Tv show. Maybe Toshiba should pay for the Commodore. 

My old PDA:

The biggest failure: PDA.  Microsoft thought that a Windows powered personal data assistent will be a big hit. No. Some business man bought it but there were no chanels for a simple costumer. They also didnt know what it is. It was not trendy, they focused on the wrong part of the PDA: help in work. Thats why the people bought something else: never told them its a handheld multimedia station: mp3,movie,games.... 

And now: Zune HD..... And what? Who cares? PDA was the best in 2003 and? And Blackberry and Apple raised up that time. The market is also not ready for it.


What Commodore should do?

The biggest, the famous, THE COMPANY. Where is it now? Selling netbook for kids... Yes they put their company to the market with not designed netbooks without any idea what they want. Are they wanna be a cheap netbook seller with a special advantage: kid netbook? What is their advantages? Design? Kid netbook? Are they translating the spirit of Commodore? Have they ever read one of the news comments where people tell the world this company is not the BIG OLD ONE? This is a very very hard reaction....

"see how the Commodore International Corporation is translating the spirit of Commodore for the market today and tomorrow"


 As i say: Commodore is a shoe company so they have to sell netbooks like a clothes. Design and Fashion thats the market needs. Commodore has to follow Apple. Commodore has no choice. The company has no resources to make hardware or software innovation. Commodore is order from the market. One thing he can change: the netbooks design. Thats all. He is a little guy in the adults world.

And what shoe company will be Commodore?

Thats right  he wanna be the Onitsuka Tiger.  He wanna be trendy, he wanna be retro and modern:)

Let you tell something Commodore today not exist, why?? Because when a shoe company exist thats means they have a shop. Lets take a look how people want a Commodore store:

They wanna eat that store. Actually there is no Commodore sign just a logo and they recognised the store like an Apple store....  Are they gonna eat the logo?? So we don't need the word Commodore as many time as somebody wants in the company(its to long today, logo and word combo is old fashioned today). Not even the front of the netbook or back. There is a place bottom of the laptops where is a big space to write it. Use that space. An Onitsuka Tiger use just the sign too. Commodore is a word and use many company worldwide. The logo is the future and I am sure they are (in the picture) not the target costumers whose want to buy a commodore kid netbook for their child.

So we want to show the world we are back. We want  to see dozens are happy front of the store.

Its time for Onitsuka: open some store in the Europe market, there will be two important city for your market: London and Berlin. As we are a trendy old-new brand in London we should open a store around the Oxford street (there is a small fashion district where is an Onitsuka Tiger shop too). We want to show the world how trendy we are. 

Before that lets see some Onitsuka shop:

Some little store. Thats what we need. We can follow this style and every shop can be different:

Or every store has the same image:

There is only a logo because who dont know the logo means that person is not a target costumer yet and we want to be trendy also. So we have stores but what about the shoes? 

What type we want? Windows? Mobilin?

You can choose one. In the company's history the Commodor buy a Basic system from Microsoft and changed it. There is no option to order a different Windows. I think the Mobilin will be a better option. Order the netbooks cost high there is no money for buy the licens and you can change Mobilin easily for your needs. If anyone want a Windows for it he/she could anywhere buy one. The image of using Mobilin is priceless: the company has an own way, he is really back, he is free. And one thing: never ever and never use any Windows key on a keyboard. Its destroy your Image. Has any of the C64 one of these? No, so you should change the Windows hotkeys for the company's logo:

Your advantages are from these little things. I think the power button could be the same: use the logo. You can use also a white-red-blue leds or a lighting logo to show the battery or the charging . Be different thats the most important (and a good design). The netbooks adapter has to wear the logo too(like in the old times).

What we sell in that little store? The company only have one products....

Not, not one: Onitsuka Tiger has accessories so we will follow them in that. 

One side of the (white)wall there will be colourfull well designed netbooks on the wall (like the shoes) the other side there will be notebook/netbook bags (also well desinged -in my picture dont..-). The costumer choose one netbook then choose one netbook bag from the other side. We sell together(calculted in the price) and if he/she dont want one he got 9 pounds back. This is just an idea. Let's see my not so good picture:

But thats not enough:  we need more accessories!

The company has no resources so the mobilephone market is no option and don't have the technology for an Ipod killer. In other hands Commodore could order an easy kind of mp3 player he could fight with Ipod shuffle. Nothing impossible with a good design. A black slim mp3 player with a lightning white logo (not the Commodore word) or a white one with the blue logo some orange with white logo. The mouse for netbook or a mouse pad is needed to.

And what other stuff we have? Yes pendrive with lightning. In different colours.

And some extra:

If Commodore want that image that he is still the old guy and want to be extremly trendy:

At the basement he can sell clothes. Commodore has a never ending Theme for a T-shirt or a belt. Its a free advertising when somebody walk with your netbook bag and its a free ad when a person wear your T-shirt:  Own cost 5pounds, selling price min 25pounds.

Your basement can be retro:

Old fashion thats remind all of us the old time. The basement has also a working and free to use C64 (with a guide and games on an old floppy and an "oldy" coach). You can sell here 1541floppy drive looks alike mp3 player which us  sd card as memory (work with like floppy-drive) and other stuff. The magazines will be old Commodore ones.

Or can be modern as well:

The basement with clothes and c64 will show the costumer that you are the same Commodore( who proud of his history).

These things are the advantages that you need in the business.  Some store, some employee and good design. Oh i almost forget: the package of the netbook is important to: a simple reused paper(we are green) with an embossed printing of the companys name and logo. Thats the place where they together.


Im gonna sleep than I show you that Commodore has to sell his netbook like a clothes. Apple do it the same way: a Macbook more like a clothes than a laptop. You buy a macbook because thats shows your personality to others. 

I also created a new blog wich will give me more freedom if i want to write. Commodore's business plan is an off-topic and is not fitting the main blog name(+ what I wrote about Motorola).

Mobilin Motorola Commodore

Moblin 2.0 test version released. Commodore has to think about it thats maybe a better choice to use this platform than Windows. The platform has an option: you can change it for your own needs.

Nobody will like a Commodore netbook with keyboard where is a Win key. Why? Because if not Microsoft the owner it seems that you are not the "big history-well known-best selling-famous" Commodore. The costumers thinks: you are a little boy who live day to day.

What about Motorola? Motorola is dying. The managers of the company have no idea what to do( in other hand they became rich, they get a marvelous high income). What to do? Open for a new market. The mobile selling of Motorola is never be the same they have to change the company's profile. So maybe its time them to sell netbook as well. Motorola can keep the mobile production but from them there will be no profit for a while. It will be a good chance to try luck in this market with Mobilin (not with Win as they never used that in their mobilephones as I know).So thats will be perfect for Motorola and Commodore. New faces against the world ....


Commodore's past:

That last one from internet shows you an unkown details of how well designed (thanks for the unofficial photo) . Take a look at the Commodore logo and word. Want one? 



Next time I will gonna show you that Commodore is a "shoe" brand... Yes thats right: "shoe".

I will need a little time to write you my opinion what should Commodore do with low level of resources, without an investor.  

I think...

When I hear about the Biggest Tech Failures of the Last Decade by www.247wallst.com (where Microsoft is in the top) I decided to write you more about my idea and not just a "draft".

That's means: I will share you more details what should Commodore do and how -maybe I will use PS to show you;), why Microsoft will loose more (and more) of his market share or at least why Apple can not be beaten by them. As english is not my mother language so it is quite hard to me to write about what I think.

This blog is for me. Why?:

- there are only few readers whose presumably never visit this page again

- Microsoft will continue selling Zune and think the new Hd will rock ( Im not sure that Microsoft has any leader who use his/her brain and knows what's next so: after Windows 7 there will be 8 or Midori then Midor2 and after Zune Hd there will be Zune Blue-ray. Are they from Redmond or Hollywood? Because they make more like a movie on the same schema.)

- Commodore will continue selling his new Commodore Kid and other netbook: "The Commodore netbook has a sleek & modern look & feel and is available in a wide range of colors" other words: a horrible 80s kitchen look alike design ( I think they kept the company's old designer from the c64 time)

- I think Apple will hit Microsoft in the companys market too soon (because when employees use Mac than the company will change the old Win server to a Mac- I think its logical.) So Apple is on the way to the companies, there are smaller companies/offices whose already use only Mac.